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Welcome to the smile economy, retailers

What if you could stop the slow drip of profit loss with an app that recognizes shoplifters the minute they walk through the door? On the NET blog now: learn how facial recognition is changing retail tech.

Security     |     AV Digital Signage     |     November 9, 2018

Imagine boosting sales with product recommendations based on your customers’ smiles or frowns. Or saving time and cashiering costs with a kiosk that completes a shopper’s order as soon as they step up. What if you could stop the slow drip of profit loss with an app that recognizes shoplifters the minute they walk through the door?

At NET, we don’t have to imagine the next wave of retail industry face recognition tech. Because our experts are already in the field, providing top-notch NET services  that help some of the world’s biggest retailers beta-test and launch the latest innovations. And for us, facial recognition tools for retailers are some of the coolest breakthroughs yet.

Recently, Samsung and AT&T partnered up to demonstrate how facial recognition AI could be used to help retailers collect big data in-store, track shoppers’ traffic patterns, and aggregating demographic details like sex, age, and race. They’re proving that this tech—especially when paired with smart IP video surveillance—can do so much more. Here are 3 ways we’re seeing facial recognition propel the retail experiences forward:

1: It’s everywhere you go

1: It’s everywhere you go Facial recognition technology just might be the glue that makes truly seamless omni-channel marketing and customer relationship management possible. No more asking customers to log in to a mobile app before you can create an in-store experience that connects to their online purchase habits. On the West Coast, one restaurant chain is already using facial recognition to add delight to their existing customers’ brand interactions; when a CaliBurger loyalty program member approaches one of the restaurant’s self-order kiosks, AI tech automatically loads their loyalty account and recalls their favorite meals. Wow.

2: It’s protecting shoppers

Theft costs everyone. Putting facial recognition to work as part of a retailer’s loss prevention program is a smart way to provide a safer shopping experience for customers and (because profit losses can trickle down) maintain lower prices. The technology company FaceFirst is helping retailers implement facial recognition in a way that respects everyone’s right to privacy, even shoplifters’. By inviting shoppers to opt into the tech—and offering shoplifters who opt in the chance to avoid jail time—their software is building a powerful LP tool for innovative retailers.

3. It’s personalizing stores

Walmart was already using AI-powered video surveillance to prevent loss. Now the global retailer has patented facial recognition technology that can understand customers’ emotions on the spot and, potentially, guide adjustment to their in-store experience and customer service based on the smiles and frowns they capture. And they’re not alone. Intel is making in-store signage more impactful—and more personal—with a combination of facial recognition and eye-tracking tech, in-store analytics and online shopping data. So far, they’ve managed to increase shopper engagement with signage from three-tenths of a second to a stunning 32 seconds.

More and more, consumers are embracing facial recognition technologies—to log into their accounts, protect their devices, and soon, to reshape their retail experiences. How will your organization play a part in what comes next? Talk to a NET tech expert to get started today.